Web design and development experts, straight out of sunny Seattle. Established 2011.

New Theory makes the internet more helpful and informative one website project at a time. We do this with teamwork, expertise, and a helpful service-focused attitude. We believe, and try to prove every day, that business can be a force for good.

Our transparent, iterative design and development processes keeps your team and ours working closely toward your businesses goals. We love the work we do and the clients we work with. We look forward to learning about your next project!

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Our team can help you integrate your systems and win more customers.

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Meet the New Theory Team

Devon DeLapp

Partner, Creative Director

Halbe Dougherty-Wood

Partner, Client Services

Patrick Jackson

Senior Web Developer

Geoff Mortstock

Senior Web Developer

Vanessa Smith

Web Developer

Adam Ritchie

Writer / Editor

Chris McFarlane

Web Developer

Daniel Ahrendt

Web Developer

Joe Aliotto

Visual Designer

Dwayn Fricke

SEO Strategist

It’s Fun, Building the Web

Do you have a passion for customer service? Appreciate UX and the finer things in life? Crave a work/life balance and productive work environment? Then maybe it’s time we talked about your joining the New Theory team.

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Ready to connect?

New Theory’s focus is on designing and developing top-performing websites that convert visitors into leads.
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