We have the time-tested know-how and practical experience to build your new website, or work on existing websites.

New Theory is a creative web agency that offers an honest and pragmatic take on your business needs. We are proactive problem solvers, and have the expertise to create and execute a strategy for your website, your single largest marketing tool.

The website of any company, regardless of size, is critical to doing business. Smaller companies come to us to help them define that presence and evolve it over time. Larger companies come to us when they are going in a new direction — attracting new clients, launching new products, entering new markets —and are in need of evolving their online strategy to prepare for that pivot.

There are other agencies that do what we do but few who focus exclusively on websites. Our focus is in developing top-performing websites that convert visitors into leads. We do that with a high level of service, a focus on design and strategy, and the intention of being your partner. Some of our first clients are still with us today – and that goes back almost a decade. We don’t experience much attrition. We like to think it’s because we have solid relationships with our clients and are constantly pushing to serve their business the best way possible.

Tell us about youand your project

We are proactive communicators, committed to taking care of all of our clients' requirements.

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Meet the New Theory Team

Daniel Ahrendt

Senior Web Developer

Devon DeLapp

Partner, Creative Director

Greg deVeer

Creative Director

Lara Laxo


Alyssa Lipton

Project Manager

John McCombs

Senior Web Developer

Chris McFarlane

Web Developer

Geoff Mortstock

Senior Web Developer

Thomas Williams

Web Developer

Micah Wilson


Chase Woith

Senior Web Developer

It’s Fun, Building the Web

Do you have a passion for customer service? Appreciate UX and the finer things in life? Crave a work/life balance and productive work environment? Then maybe it’s time we talked about your joining the New Theory team.

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Ready to connect?

We are committed to taking care of our client’s
needs and are proactive communicators.
Contact Us »