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A gloved hand lays blocks to assemble a wall, which is a metaphor for content blocks on a website. This image is used to represent using a page builder for website content management.

Website page builders have swiftly gained popularity as a streamlined content management solution. They offer businesses an efficient way to enhance their content creation workflows. However, page builders also have drawbacks a content team should be aware of before investing into a page builder-powered solution. Let’s explore what a page builder is and if it’s a good fit for your organization’s needs. 

What is a page builder?

A page builder is a plugin or a feature of a website CMS that allows users to create or edit the structure and design of web pages without requiring coding skills. It provides a user-friendly interface where elements like text boxes, images, and videos can be easily dragged and dropped onto a webpage. Page builders offer pre-designed templates that users can customize to match their brand, making it simple for anyone to create professional-looking web pages. These tools streamline the content creation process by generating lightweight, SEO-friendly code. They also provide a live editing feature for real-time adjustments. Some examples of page builders include WordPress plugins such as Elementor or the theme Divi. All-in-one website services such as Squarespace and Wix also offer page builders.

Exploring the benefits of using a page builder for website content management

Page builders can be effective, cost-effective, and easy to maintain for businesses that prioritize flexibility and simplicity, especially when complex functionalities are not required. The level of control over design and functionality plays a crucial role in determining their suitability.

          -Dan Ahrendt Web Developer at New Theory

With their intuitive interfaces and features, page builders present a variety of advantages for organizations aiming to create a library of polished content for their customers. Let’s explore the key benefits of utilizing a page builder to create and manage your business’s content.

Usable by non-technical content creators

Page builders empower individuals without coding skills to effortlessly create and customize web pages. Users can create and modify website pages with drag-and-drop interfaces, making website development accessible to a wider range of users.

Streamlining website content management and creation

Page builders streamline the content creation, allowing businesses to build and update web pages quickly and efficiently. By providing pre-designed templates, modules, and integration with third-party plugins, page builders enable rapid development without requiring extensive coding or technical expertise.

Flexibility in design and functionality

Page builders offer flexibility in design and functionality, allowing users to customize their websites to meet specific visual needs and interaction preferences. Page builders offer features such as responsive design, integration with plugins, and the ability to create unique layouts. These capabilities provide the flexibility to adapt and evolve websites according to changing requirements and trends.

Understanding the drawbacks of using a page builder for website content management

Businesses should exercise caution when rapidly growing or planning extensive integrations with ERP systems, as website page builders may limit customization and complicate integrations. Understanding the limitations of page builders in terms of scalability and integration potential is essential to avoid complications in future business operations.

          -Dan Ahrendt Web Developer at New Theory

Although there are a variety of benefits to using a page builder to create and manage content for your website, there are also many drawbacks to consider. It is essential for businesses to weigh the pros and cons carefully to make an informed decision that aligns with their specific needs and long-term goals.

Customization constraints

Despite the array of templates and customization features page builders offer, they may have limitations in flexibility compared to hand-coded solutions. Achieving advanced customization or specific design requirements could prove challenging within the confines of a page builder’s interface.

Performance challenges

Relying heavily on page builders can result in bloated code and decreased website speed. The excessive use of plugins, modules, or elements within a page builder may impact loading times, potentially compromising user experience and search engine rankings.

Vendor dependency

Certain page builders lock users into their proprietary ecosystem, complicating content migration to alternative platforms in the future. Shifting to a new page builder or transitioning to a different content management system might necessitate extensive reworking, causing disruptions and additional expenses for businesses.

Is a page builder the right choice for your business?

While page builders can expedite content creation and offer flexibility in design, they may not be ideal for those who have needs that require complex business logic. Businesses considering page builders should prioritize understanding the platform’s limitations and capabilities to ensure it aligns with their specific needs and goals.       

          -Dan Ahrendt Web Developer at New Theory

Wondering if a page builder is the right choice for your organization’s website? There are a few factors every business should consider before making a decision. 

Requirements and complexity

Assess the specific needs and complexity of your website project. Consider whether a page builder can adequately meet your design and functionality requirements without compromising performance or scalability. Evaluate factors such as the level of customization needed, the complexity of layouts, and the integration of third-party tools or plugins.

Long-term scalability and flexibility

Consider the long-term scalability and flexibility of your website. Determine whether a page builder offers the flexibility to adapt and evolve your website as your business grows and requirements change. Assess factors such as the ease of updating and maintaining content, the ability to integrate with future technologies or platforms, and the potential for vendor lock-in.

Technical Expertise and Resources

Evaluate your team’s technical expertise and resources available for website development and maintenance. Consider whether your team has the necessary skills to effectively utilize a page builder and troubleshoot any issues that may arise. Assess factors such as training requirements, ongoing support and updates provided by the page builder vendor, and the availability of external resources or agencies for assistance.

Taking the next step for improved website content management

The decision to use a page builder for website content management involves careful consideration of multiple factors to ensure it aligns with a business’s specific needs and goals. While page builders offer accessibility, efficiency, and flexibility in content creation, they also come with limitations. They can cause potential performance challenges and create vendor dependencies that businesses must consider. Organizations often hire website agencies such as New Theory to help evaluate the right path for their needs. Have more questions about content management strategies and page builders? Connect with the New Theory team. 

 

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