Let's design a frictionless, pleasant experience for your website's visitors.

New Theory follows an iterative, user-focused approach to creating brand elements and websites. We want to know everything we can about who the site is serving, what their goals are, and how to reach those goals. This approach is divided into two phases: 1) Discovery and Content Strategy, 2) Branding and 3) UX/UI Design.

We pride ourselves on putting your customers first during our design process. To get consistent and real-time feedback, use wireframes that map your customer's ideal journey through the site and we then advance to interactive prototypes. The prototypes are helpful for teams to test the new site, get stakeholder buy-in and even test with customers.

Advancing and iterating, in partnership with our clients, we develop a high-polish, on-brand web experience that communicates the value of your product.

150+ Sitesdesigned and built

Ready to convince the unconvinced, and wow your customers? We specialize in high-polish, on-brand web experiences.

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Web and UX design projects

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