Let's design a frictionless, pleasant experience for your website's visitors.
Our proprietary design process starts with wireframes that map your customer's ideal journey through the site. We then advance to interactive prototypes. Test these yourself, with stakeholders—even with customers.
Advancing and iterating, in partnership with our clients, we develop a high-polish, on-brand web experience that communicates the value of your product.
24% jump in ticket sales
New Theory redesigns a performance space's website, leading to a direct increase in sales.