• Insights
  • Website Design
  • Website Development

A hand points to design materials spread across a surface.

Your website is a dynamic gateway to your brand that should evolve alongside your business. Clients often approach us at New Theory expressing a need for a website refresh. In this exploration, we unravel the four key reasons that prompt businesses to seek a redesign of their online presence.

Their business was growing and evolving

As businesses grow and evolve, their online identity should seamlessly reflect these positive changes. Many clients have asked us to help them redesign their websites after undergoing a major change or significant growth. If your company has undergone a rebranding, a merger, or significant growth, your website must align with the new narrative. An outdated website can inadvertently undermine the dynamic progress your business has made.

Customers couldn’t find what they were looking for

If your customers struggle to locate information or navigate through your site, it’s a clear signal that a refresh is in order. A user-friendly interface ensures that visitors can swiftly access the content they seek, fostering engagement and satisfaction. Analyzing user behavior through metrics and feedback is crucial in identifying pain points and areas that require improvement.

The website was breaking and updates had become expensive

Outdated websites often come with a burden—updates that are cumbersome, expensive, or prone to causing disruptions. If your website requires significant effort or resources for routine updates and maintenance, it’s time for a reassessment. A website refresh can streamline update processes and alleviate these challenges, empowering you to manage your online presence efficiently.

Their website no longer met accessibility standards

If your website falls short of accessibility standards, it not only excludes a portion of your audience but may also lead to legal implications. An inclusive website design ensures that everyone, regardless of abilities or disabilities, can access and interact with your content. A website refresh that incorporates accessibility features is not just a compliance measure but a commitment to inclusivity.

Does your website need a refresh?

Recognizing these signs is the first step toward ensuring that your website remains a powerful asset in your digital strategy. If any of these mentioned situations resonate with you and you sense that it might be time for a refresh don’t hesitate to reach out. The New Theory team is ready to help.

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