It's fun, building the web
Observe. Explain. Predict.
New Theory combines data, design, and web development to help businesses launch new websites, measure their impact, and build on their successes. Founded in 2011 in sunny Seattle, Washington, we are now a team spread across the contiguous United States.
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Client Satisfaction
Our 7 pillars for delivering great work
Make your website the engine of your business
New Theory understands that your website is more than just a pretty front door — it’s a critical part of your business strategy. We analyze your website’s data, then use this knowledge to inform your business strategy, iterate, and refine for further successes.
Obtain complete visibility into your project & its progress
We communicate openly and realistically, this means clear updates on progress and direct access to every member of your project team. We offer transparent invoicing by providing to-the-minute, line-itemed invoices, so you know exactly how your money is being spent.
Stay in control of your website and its costs
The right technologies for you — and your budget. We’re the technology experts, but you’re always in the driver’s seat. We’ll explain your options and provide recommendations. You control the purse strings. You’ll approve any estimates before we start work.
Get a website that doesn’t depend on us to work
We avoid creating dependencies. You’ll keep us because you want to, not because you have to. We follow best practices, train your team, and ensure anyone with technical skill can step in. And if issues come up, we’re there to get you back online fast.
Offload the IT heavy lifting
New Theory takes the pressure off of client organizations with limited IT capabilities. With over fifteen years of web design experience, we can help you implement best practices, educate your team, and keep your website running smoothly behind the scenes.
Leverage the right blend of technologies for you, not us
We’re platform-agnostic. Unlike many web development companies who limit their tools and force your business to fit them, we adapt to you. From Magento 2, headless eCommerce and beyond, we stay current with new technologies to offer the best solution for your website needs.
Keep your business running with smooth integrations
Poor integrations are a major disruption, so we do it right the first time. New Theory pairs off-the-shelf tools with custom integrations specific to your business needs, saving you time, money, and frustration.
Frequently Asked Questions
Our philosophy on billing is to be transparent and work in partnership with our clients and their budgets. We bill for our time at a flat, hourly rate, and then submit invoices monthly. Before doing work for you, we provide a best-guess estimate of time to complete the requested work and seek approval on that estimate before we begin. If our estimate proves to be short, we pause work and discuss with you the best next step. Our overall goal is to work with you to align on priorities and make sure your project stays on track.
We feel the project’s needs should dictate the technology used. That said, we often return to a handful of proven tools: WordPress, Shopify, Adobe Commerce/Magento, and Webflow.
We have a deep bench of experience servicing mid-size e-commerce brands and nonprofits. They share the unique challenge of telling stories while driving a visitor to a goal, whether it’s selling a product or supporting a mission.
Absolutely. We offer flexible, month-to-month support for our clients from software updates, bug fixes, to data-driven recommendations that keep your site running smoothly. Support is billed hourly (with a 2 hour monthly minimum retainer) and gives you continued access to the New Theory team.
Of course. Common integrations include Salesforce, Klaviyo, Yotpo, HubSpot, NetSuite, Fishbowl, and other marketing automations or ERPs. In addition, we provide custom development and can connect your website with the platforms and tools you already use.
We build websites to follow SEO best practices, but we are not an overall SEO marketing firm. We have partner agencies we can recommend if you are seeking marketing assistance to take your optimization and SEM/AIO further.
Yes! We love getting involved early. Our team can help you share your strategy, define your goals, and handle the technical discovery process to set your project up for success. Whether you’re still brainstorming or ready to outline a roadmap, we’ll help you build a solid foundation from the start.
Yes. If the need is a pointed change, or a broader “make it better” mission, New Theory has a process to support you. We can audit your site to see what’s working well and where there’s room for improvement. From there, we will help you prioritize updates based on your business goals. Sometimes that means tackling a few quick fixes or mapping out a bigger refresh.
Yes. Marketing teams are a natural partner for us. We often collaborate with marketing teams and agencies to bring their creative visions to life. Whether you need a development partner, design support, or help executing a larger campaign, we’re all about teamwork and smooth collaboration.
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