• Website Management

A man works on maintaining which is a metaphor for the ongoing support needed for website maintenance.

While discussing plans for developing a new website, many clients have asked us, “Do I need to keep up with ongoing website maintenance and support?” It’s a great question, and the truth is, there’s no one-size-fits-all answer. Every business is unique, and what works for one might not work for another. That’s why we always suggest considering a few key factors before deciding. In this blog post, we’ll dive into the cost versus the benefit of ongoing website support and maintenance. We’ll explore how it can benefit your business in the long run and the challenges you might face along the way. We will also discuss why partnering with a trusted expert can make all the difference in keeping your website running smoothly and efficiently.

Benefits of Ongoing Website Maintenance

1. Enhanced Security

Ongoing maintenance plays a significant role in keeping your website safe from security threats. Cyber threats, data breaches, and vulnerabilities are constantly evolving. A website that is not regularly updated and monitored is an easy target for hackers. Ongoing maintenance tasks, such as installing security updates, patching vulnerabilities, and monitoring for suspicious activities, can help protect your website and sensitive user data from potential threats. For example, a public website can be a target for attackers attempting to access user information or exploit vulnerabilities in the site for setting up spam servers.

2. Maintaining and Improving Performance

Over time even the speediest site can begin to lag. Incorrectly sized media, out of date site software, and unmonitored code additions to the site all contribute to a slower load time, or even eventual failure. Ongoing website maintenance can help optimize your site’s performance by addressing issues early on. By regularly monitoring and addressing issues as they arise, you can ensure faster loading times and a better overall user experience. This is particularly important when considering Core Web Vitals, a set of metrics used by Google to evaluate a website’s user experience. A website that performs poorly in terms of Core Web Vitals may experience a negative impact on its search engine rankings, making it more difficult for potential customers to find your business online.

3. Gradual Improvements to User Experience

We launch websites with the best of intentions. But the reality of how users want to navigate your site may differ. Ongoing website maintenance can continually enhance the user experience by spotting those gaps. Keeping an eye out for usability issues such as navigational cul-de-sacs is important so that design improvements can be implemented to enhance the overall user experience. Regular updates and refinements based on user feedback and analytics data can help you create a more intuitive, user-friendly website that meets your visitors’ needs and expectations. 

4. Search Engine Optimization (SEO)

Search engine optimization is an ongoing process that requires regular attention and effort. Ongoing website maintenance can help boost your website’s search engine rankings and organic traffic. This is achieved by ensuring that your site’s content, meta tags, and structure are optimized for search engines.This may involve tasks such as regularly updating and adding fresh, relevant content, optimizing meta descriptions and title tags, and ensuring that your site’s structure and navigation are search engine-friendly. By consistently maintaining and improving your website’s SEO, you can increase your visibility in search results and attract more qualified traffic to your site.

5. Minimizing Costs

Like maintenance for a vehicle, ongoing website maintenance requires an ongoing investment. This investment can add years to the life of a website preventing the need for an expensive replacement. By proactively identifying and addressing potential issues before they escalate into major problems. 

Challenges of Ongoing Website Maintenance

1. Continuous Effort

One of the primary challenges of ongoing website maintenance is that it requires continuous effort and dedication. Unlike a one-time website design project, maintenance is an ongoing process that demands consistent attention and resources. This can be challenging for businesses that have limited time, staff, or budget to devote to website upkeep. 

2. Staying Up-to-Date

Keeping up with emerging technologies, security threats, and design trends is a full time job in itself. It requires a commitment to ongoing learning as well as a willingness to adapt to new tools and best practices. Depending on the size and needs of your unique business you may need a team of experts to keep your website running smoothly.

3. Compatibility Issues

As new software updates and web technologies emerge, compatibility issues can sometimes arise that need to be addressed as part of ongoing website maintenance. For example, an update to your content management system or a new browser version may cause certain features or functionalities on your website to break or display incorrectly. Identifying and resolving these compatibility issues can be complex and time-consuming, particularly for businesses that lack in-house technical expertise. 

4. Expense

Paragraph here, either about spending your own time, the time of a paid employee, or an outside expert. Consider the best “bang for the buck”. 

Working With a Trusted Partner for Website Maintenance

Most websites, including those on “managed” platforms like Shopify, require some level of ongoing maintenance. However, how you choose to handle your ongoing maintenance needs will depend on the individual needs of your business. Though we are biased, we often suggest that businesses consider working with a trusted website maintenance provider. By partnering with a reputable website maintenance provider, you can tap into a team of experts who have the knowledge, skills, and tools to effectively maintain and support your website over the long term.

A quality website maintenance partner will work closely with you to understand your business goals, target audience, and unique needs, and develop a customized maintenance plan that aligns with your objectives. They will proactively monitor your website for potential issues, perform regular updates and backups, and provide ongoing support and guidance to help you get the most value from your website.

At New Theory, we’ve been that trusted partner since 2011 for over 450 clients. As a full-service website agency, we’ve helped businesses of all sizes with their design, development, and ongoing maintenance needs. Our experts take care of the IT heavy lifting by implementing best practices, educating your team, and keeping your website running smoothly behind the scenes. We also believe in cost transparency. By providing clear communication and itemized pricing, you’ll know exactly what you’re paying for and how it benefits your website in the long run. Connect with the New Theory team to discuss your website maintenance needs. 

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